PowerShares
Print, Illustration, Art Direction
invest in innovation
The 'Agent Q' campaign changed the way the financial industry approached advertising. PowerShares proved their message could be adventurous and still informative. From TV commercials to online placements, their core message of innovation was fully integrated.
The highly stylized TV spots translated nicely to full spreads as Agent Q appeared in various environments with headlines seamlessly embedded into each landscape.
'bull & bear' posters
The market is hard to tame, and these custom screen printed posters serve as a nice reminder.
