Brand Identity, Website Design, Packaging, illustration, Photography, Email, Social
simply great coffee
Trijava believes getting great coffee can be easier. And in the increasingly complex specialty coffee market, the concept of simplicity is as fresh as the coffee they roast.
Latin America, Africa and Southeast Asia are the largest coffee growers in the world. Trijava creates one coffee to represent each region—a blend of the highest quality beans from the best farms, sourced seasonally and sustainably. With just three coffees offered throughout the year, Trijava is about making specialty coffee easy to choose and effortless to enjoy. All of which is supported by an absolute pledge to be stewards of the environment.
This project is about creating a beautifully simple brand identity with a completely fresh story.
Role: Art Director, Designer, Writer, Illustrator, Co-Photographer
The site needed to support the concept. With an incredibly user-friendly design, the experience is familiar but fresh. From shopping to brewing, smart use of expandable and dynamic content containers clears the site of excess pages and fuss. Copy is bite-sized and delicious.
The brand is engaging, educational and fun in this space. The combination of studio, lifestyle photography and illustration provides a cohesive look and tone with endless opportunities.