There are a lot of boring, traditional banks out there. Bellco didn't want to be one of them. This campaign ensures they aren't.
We traded smiling people holding debit cards for clean layouts and smart headlines. Bold type pops on black backdrops as bright colors solidify a thoughtful design system.
The three most valuable components of Bellco's offering are: Max Checking, Convenience Banking and Choiceline. Through honest insights, we developed a unique and original approach to each.
Role: Art Director, Designer
CW: Katie Novotny
'With MAX Checking, we can save you on almost everything.' This was an actual line in a piece of marketing material the bank was using to introduce Max Checking. It stuck with us. We thought, "What are the things they can't save you from?" Light bulb!
Part of shedding their traditional exterior was making customers aware of their new online and mobile banking platforms. 'Convenience' is king.
ChoiceLine combines the freedom and convenience of a home equity line of credit with the security and stability of a home equity loan. Oh, and you can use it for whatever you want.